Up-Sell and Cross Sell your products for boost in Sales!

Cross promotion is a type of business strategy that will never go out of trend. It is a type of marketing promotion where buyers of a product/service are targeted with promotion of a related product. Such related products can be a similar product with higher quality or an add-on.

Marketing sectors has to work really hard especially these days when businesses are facing issues.

Affect on Businesses

As you all know, amid Covid 19 pandemic time people are suffering from high losses and due to this market is degrading day by day.

Many offline businesses are in huge loss during this pandemic but there are multiple sectors which are booming during this pandemic like IT industry, medical, online sectors(like E-commerce), etc.

Hence, this is the best time when you can switch from offline to online businesses(like switching your physical store to an e-commerce). Moreover, you can make establishment in both worlds i.e online as well as offline.

Earlier, it was not easy to set up an E-Commerce shop because at that time high capital was needed to set it also there were multiple security concerns.

But now multiple powerful as well as affordable E-commerce frameworks are available which are easy to use and come with the major security precautions like Magento, Odoo etc.

Bringing offline stores to light

In the trend of online stores, there are still many people who believe in offline stores. As different marketing strategies in an ecommerce, offline stores also follow some great marketing strategies.

The efforts of marketing team plays a crucial role as they are able to convince customers to buy some products along with a product by addressing their relatability, quality, or with some lucrative offers. Moreover, at the time of billing some billers also keep a few attractive and relatable products, so that they can convince customers to buy them before paying the bill.

These are the marketing concepts which are known as up-selling and cross-selling. However, e-commerce platforms should also look into these concepts for the boost in sales as well as building customer trust. As, your suggestion presents as a positive gesture to your customers that you care for them.

Odoo comes up with multiple marketing concepts includes some other concepts like SEO, Custom Search, related products like up sell and cross sell, etc.

Up Selling

Up Selling is one of the marketing concepts where one can convince the customer to buy the high valued and high marginal products from the same category.

For example a customer visits to buy a laptop with intel i3 processor and 512 GB HDD configuration but at that time you are able convince the customer to buy a laptop with i5 processor and 1TB HDD configuration which gives high value and high margin. Then, such marketing strategy comes under up selling.

Advantages & Disadvantages

Advantage of this strategy is that you get high value and high margin but sometimes can be at a loss due to this. Below mentioned is an example of the use case:

A customer has a budget of 15k but he/she finds some good quality or good feature product as compared to his/her chosen product but that product goes over budget then in that case customer also refuses to buy the chosen product.

Cross Selling

Cross selling is a marketing strategy to buy a complementary like or a relatable product along with your primary product. This strategy helps to add some addon amount to an existing sale that’s why it is also known as attachment selling.

For example a customer is coming to buy a laptop then along with the laptop you can also offer the customer to buy a laptop bag as well with some special price or discount.

Advantages & Disadvantages

Advantage of this strategy is that you can sell extra products along with the product customer intends to buy. Below mentioned is an example of the use case:

A customer came to buy a laptop along with the laptop bag but the customer found the laptop bag costly and that’s why the customer cancel the plan to buy a laptop bag but during checkout he/she found the same bag with 20% discount (as you have added the product for cross selling with without margin). Now customers also bought the laptop bag but due to that you face some marginal losses.

But most of the time cross selling reduces the disadvantages of cross selling.

Odoo is one of the most efficient software to help you manage your business perfectly. Apart from that, it eases marketing strategies for you. You can also use Up-Selling & Cross Selling in Odoo easily.

Up-Selling in Odoo
To setup up-sell product in Odoo you can go through the below path,

Setup in backend:

Navigate to the website and then select the product in which you want up-sell other products. After selecting that product go to the “eCommerce” tab and add the products inside the “Alternative Products” field to enable up-selling for that product in Odoo.

Cross-Selling in Odoo

In Odoo, you can manage cross selling in two ways:

Accessory Products
To setup accessory product in Odoo you can go through the below path,

Setup in backend

Navigate to the website then select the product in which you want to cross sell any product. After selecting that product go to the “eCommerce” tab and add the products inside the “Accessory Products” field.

Optional Products
It is like a complementary product for the customer which helps to add-on some extra amount inside the cart.

To setup accessory product in Odoo you can go through the below path,

Setup In Backend
Navigate to the website then select the product in which you want to add up-selling. After opening that product go to the “Sales” tab and add the products inside the “Optional Products” field.

However, if you are running an offline store in Odoo i.e. Odoo and want to cross sell your products then ikodes has solution for your problem.